Here we have some informational graphics explaining how InsightFirst's web traffic reporting and analysis service works. Shown are 3 pages from a marketing White Paper. Our mission was to provide an in-depth visualization about technical processes which are in actuality quite invisible, without overwhelming the viewer. This was achieved by developing an understanding of the components involved and their relationship to one another, what functions they perform, and in what order, and then using simplified forms and color coding to illuminate the nature and capabilities of the system.